IHG opens Indigo Dusseldorf

The hotel will be the third Hotel Indigo property in Germany, alongside Hotel Indigo Berlin -Alexanderplatz and Hotel Indigo Berlin - Ku'Damm.

As IHG’s boutique brand, every Hotel Indigo property is designed to reflect the local
neighbourhood. From the building design to the hotel’s artwork and locally-inspired menus,
each Hotel Indigo hotel is unique to its surroundings.

Hotel Indigo Dusseldorf – Victoriaplatz’s 126 individually designed bedrooms take
inspiration from the local area with statement furniture, luxurious bedding and vibrant
colours. Each floor pays tribute to a different decade of fashion from the 50s through to the
2000s, illustrated through the fabrics and patterns used. Murals, shot by fashion photographer
and stylist Armin Morbach, are visible throughout the hotel, showcasing iconic designs from
the relevant decades, depicting the fashion industry’s growth from the 50s to present day.
Guests can enjoy the city’s glamorous lifestyle lounging in the hotel’s idyllic garden terrace
or enjoy a famous Altbier (a local ale and a must-try in Dusseldorf) in the sumptuous cocktail
lounge. [A]Dress kitchen and bar uses seasonal ingredients to create their fashion-focused
menu with dishes from the Rhine region and an eclectic wine and cocktail list. Guests can
make use of the free Wi-Fi throughout the hotel and enjoy their own selection of music
through the iPod docking station in their bedroom. All bedrooms will be provided with a
minibar, 32 inch LCD TV and high comfort mattress.

Located amongst the glamour and charm of the fashion capital, Hotel Indigo Dusseldorf–
Victoriaplatz provides an ideal base for exploring this stylish city. The hotel is situated
amongst some of the city’s most iconic fashion exhibitions including the NRW Forum, where
the first Igedo fashion fair was launched in the 50s, just a short walk away from two of the
biggest fashion trade shows and The Gallery which showcases the latest fashion-related
products and designs.
Katja Schnabel, General Manager, Hotel Indigo Dusseldorf - Victoriaplatz comments, “Set in
the heart of the city, Hotel Indigo Dusseldorf - Victoriaplatz offers the perfect setting for
exploring this stylish location and the iconic exhibitions. Steeped in our local history and
charm, the uniquely-designed hotel sits in the core of the fashion district, on the same street as
800 designer showrooms, providing an ideal location for fashion lovers. We look forward to
welcoming guests to the Hotel Indigo Dusseldorf to show them what our glamorous city is all
about!”

Tom Rowntree, Vice President Brand Management & Quality, Europe, IHG said, “Hotel
Indigo Dusseldorf – Victoriaplatz will be the third Hotel Indigo hotel to open in Germany.
Located in the fashion capital of Germany the property truly encapsulates the style and charm
of this chic cosmopolitan city for guests to enjoy both inside and out. The two Hotel Indigo
properties in Berlin have proved a popular base for city explorers and we look forward to
welcoming guests to this new hotel. We currently operate 11 Hotel Indigo properties in
Europe, with 14 more in the pipeline for the next 3-5 years.”

The Hotel Indigo brand was launched in the United States in 2004, making it one of IHG’s
youngest brands. IHG, one of the world’s leading hotel companies, has a broad family of nine
brands in nearly 100 countries and territories to meet the needs of guests, whatever the
occasion. Hotel Indigo offers guests the individuality of a boutique hotel but with the benefits
and reassurance of a big hotel company.